Focus groups are a form of qualitative research; a loosely structured means of obtaining opinions related to a specific topic. Groups usually consist of eight to ten people recruited and brought together based on pre-specified qualifications. Focus groups are typically conducted in-person at a research facility, but more recently focus groups are being conducting online. Generally two or more focus groups are conducted as part of a given study in order to provide comparisons between groups for greater detail in the research analysis.

Online Global Recruiting can help your company create and host a focus group. We have over 2,000,000 respondents in our global database that can participate in a focus group, custom made for your needs. Online Global Recruiting was created and hosted focus groups for numerous clients, using participants from all over the world, using various languages and dialects to focus on your specific product.

Online Global Recruiting specializes in creating and conducting focus groups. We have the ability to recruit respondents worldwide and create focus groups based on your criteria. Using our vast resources, we can create and conduct a focus group online, eliminating the cost of renting a location to hold the survey and allows us to control every aspect of the focus group. This diverse group of respondents will help your firm improve some specific product or service and we will present this data to you.